I’m female, I love social media so of course I’m loving the new kid on the social media block – Pinterest! I really found out about it in the US on the NAFDMA visit – on our three day bus tour it was mentioned by the females daily/hourly.  Little snippets of conversation like ‘I’ll have [...]

  My best marketing investment ever in terms of Return on Investment [ROI]?  There is only one answer! My 99p Topps Tile which I used at Food shows to try out my new strapline of ‘Posh Pop’ before I committed more spend and resource to it.  Armed with my trusty tile and a piece of [...]

My interest in Marketing was piqued by an article in the Sunday Times Magazine back in 1985 – it was a series about careers and one of the roles it talked about was Marketing.  At that time it was an almost unknown ‘art’ and I guess that’s what drew my attention to the article [I've [...]

I spent a large chunk of yesterday with the guys from Lambda Films filming a video for the forthcoming updated Breckland Orchard website!  I’ve been meaning to put a short video together for ages – mine is a very visual product, and video is a much better means of showing it rather than flat photos.  [...]

I’ve been meaning to head over to Kings Lynn for a while, so when I saw that Norfolk Chamber were holding a Breakfast Meeting there, it seemed the perfect opportunity! A great excuse to meet some new faces and enjoy the amazing breakfast setting of Congham Hall.  I’d stayed there a few times whilst I [...]