« Back to posts
Browsing category 'Tips for running a food business':

25
Aug
2014

Recipe for a Food Start-up

by Claire Martinsen on Mon 25th Aug 2014 03:53

  INGREDIENTS 1kg Hard work 500g Love and Passion 500g A great team to help you 250g Tenacity and determination 250g Weathering some knocks 100ml Creativity and innovation 1 tbspn Good Luck 1 tbspn Support from family and friends 1 tspn Meeting the right people at the right time 1 tspn Great Suppliers A smidgen […]

Find out More


17
Aug
2014

The Ups and Downs of running your own Food Business

by Claire Martinsen on Sun 17th Aug 2014 04:36

One of my lovely foodie friends – Sarah Pettegree from Brays Cottage Pork Pies was featured in the Guardian yesterday – whoop!  I’ve known Sarah since I started Breckland Orchard back in 2009, and a more lovely person you couldn’t wish to meet.  She’s a passionate foodie, who is an amazing ambassador for local food. […]

Find out More


17
Jul
2014

NPD Food Conference 2014.....Advice from a Buyer

by Claire Martinsen on Thu 17th Jul 2014 03:26

Nicola Berry, Supply Chain Manager from the Lincolnshire Co-op spoke at the conference last week.  She was warm, open and gave out liberal doses of advice and guidance to the audience  about how to get their products stocked in a regional supermarket.  She was really clear about the whole buying process and explained it in […]

Find out More


17
Mar
2014

Plan act like Anchors........

by Claire Martinsen on Mon 17th Mar 2014 03:38

I sometimes act as a sounding board for start-up food entrepreneurs……it’s all very well having a business coach or mentor, but there are sometimes elements of a business that are very food specific!  Elements such as labelling requirements, best before dates, storage instructions etc……things that you maybe don’t have to worry about if you have […]

Find out More


30
Jan
2014

Snapshot of an entrepreneur via The Restaurant Man

by Claire Martinsen on Thu 30th Jan 2014 10:37

Did you see the new BBC2 programme last night – The Restaurant Man?  It was just brilliant.  If you haven’t seen it already, then watch it this week and watch last week’s on i-Player. The first programme followed Matt and Rich who set up 7Bone Burger Bar in Southampton. [In fact you HAVE to watch […]

Find out More


14
Jan
2014

The key to creating more time in the week................

by Claire Martinsen on Tue 14th Jan 2014 06:27

Have to be honest – I’m a juggler………juggling doing a myriad of jobs within Breckland Orchard.  But also juggling running a small business, with being mum to the mini-Martinsens, work-home-children-me…….its a complex conundrum that requires constant juggling around. I read a great article in a magazine just before Christmas advocating being more effective by having […]

Find out More


29
Jan
2013

50 Tried and Tested Business Tips from Sage

by Claire Martinsen on Tue 29th Jan 2013 02:57

I’m very proud to be a Sage Business Expert and was recently asked for my top business tip.  It’s hard to hone things down to one, but the Tip I wanted to share was about sharing plans with suppliers.  That’s always been my way of working at Breckland Orchard – I want to share all […]

Find out More


24
Jan
2013

Selling at Food Festivals.....what to sell?

by Claire Martinsen on Thu 24th Jan 2013 08:04

We do quite a few of the local food festivals and events – selling our Posh Pop of course! I get asked lots of times for advice on what to sell at Food  Festivals and events, so thought I would do a little blog piece with some thoughts. If you are thinking of  selling food […]

Find out More


06
Nov
2012

Always know your break-even point......

by Claire Martinsen on Tue 06th Nov 2012 02:10

I do quite a few food festivals through the year with Breckland Orchard , as well as the local county shows [Norfolk and Suffolk Shows]. There are LOTS of events, markets, shows, festivals etc out there and the trend seems to be growing.  My inbox is always scattered with emails from event companies selling ‘space’ […]

Find out More


10
May
2012

Great Packaging doesn't happen by accident

by Claire Martinsen on Thu 10th May 2012 03:40

I can’t remember how many new product launches I was involved with at Mars [probably about a hundred]. Some of the more memorable launches I helped take to market at the large supermarkets were: Whiskas Pouch Catfood, Uncle Bens Pouch [readycook] Rice and Galaxy Bitesize.  All the product launches were so well thought through, so […]

Find out More


30
Apr
2012

Starting up as a Food Entrepreneur does not equal get rich quick.............

by Claire Martinsen on Mon 30th Apr 2012 07:37

There was a brilliant article in the Independent over the weekend entitled ‘Gourmet Gamble: Could you make it as a Food Entrepreneur‘, written by Charlotte Philby.  It gave an honest insight into the world of being a start up food and drink entrepreneur.  Must-read for any would-be start up entrepreneur. With the recession, and many […]

Find out More


16
Feb
2012

Getting your new product to the consumer...........

by Claire Martinsen on Thu 16th Feb 2012 03:06

If I am asked for my advice on how to start a food business then one of the first things I bang on about is to pour lots of thought into how you are going to get the product to the consumer right at the start! Yeap, that’s right before you’ve even designed a scrap […]

Find out More


02
Feb
2012

Breckland Orchard's Top Marketing Tips for Under a Tenner

by Claire Martinsen on Thu 02nd Feb 2012 03:27

I started Breckland Orchard last year in the midst of the credit crunch, and perhaps that’s not thought by most folk to be the most austipicious time to start a business. For me I’ve loved the discipline of starting a business when times are tight……it forces you to think differently, to be creative and to […]

Find out More


26
Jan
2012

12 Top Tips for Trade Shows

by Claire Martinsen on Thu 26th Jan 2012 03:49

I shared my Top Tips for Food Shows a few weeks back, so thought that I should share similar tips on doing Trade Shows.  Being in the food and drink industry, these are the type of trade shows that I do, but the tips should be equally applicable to any kind of trade show! DO […]

Find out More


17
Jan
2012

3 New Additions to our Food Show armoury

by Claire Martinsen on Tue 17th Jan 2012 03:36

Following on from my Blog piece about Top Tips for Food Shows I wanted to introduce you to three of the new ‘additions’ to the Breckland Orchard armoury over the past few months.  They’ve made our life easier at Food Shows for sure! A VAN Yeap, it’s offical we now have a Breckland Orchard van, […]

Find out More


05
Jan
2012

12 Top Tips for Selling at Food Festivals

by Claire Martinsen on Thu 05th Jan 2012 03:38

I thought it was time to share the lessons learned from doing food festivals and shows over the past few years!  We don’t do many farmers markets [weekends are usually but not always the domain of the mini-Martinsens] – but they would be just as applicable to farmers markets too! Here goes! ARRIVE EARLY – […]

Find out More


27
Jul
2011

The new Food Entrepreneurs

by Claire Martinsen on Wed 27th Jul 2011 07:12

Just been catching up with Radio 4’s Food Programme via Podcast.  Fabulous edition entitled New Food Entrepeneurs by Tim Heyward [first broadcast 27th June 2011] .  The programme was all about the surge of entrepreneurs starting food businesses having come from a corporate/professional background – all in all a really fascinating programme. One of Tim’s […]

Find out More


28
May
2011

Top 10 Tips for Food Start-up Companies

by Claire Martinsen on Sat 28th May 2011 15:26

I was asked by the Business Editor of the EDP if I had any tips or pointers for a start up Food Business………the tips were printed in the EDP May 2011 . I am by no means an expert [and still learning all the time] but these are a combination of my time in big […]

Find out More