« Back to posts
Browsing category 'Starting out':

20
Jun
2017

Food & Drink businesses are hard to start........

by Claire Martinsen on Tue 20th Jun 2017 01:26

I’m often contacted by would-be start ups for advice…..and I try to speak to as many people as I can…if you scan through my blog I’ve written lots of posts about the reality of business in those early days…such as this one from a few years back.  I also network at the Cambridge Grub Club […]

Find out More


09
Jun
2016

Cloudy Lemonade....the reason why I started my own soft drinks company!

by Claire Martinsen on Thu 09th Jun 2016 03:03

Cloudy Lemonade Posh Pop is the whole reason I started Breckland Orchard…….memories of drinking fabulous lemonade when I was a child had always been foremost in my mind.  And when I had my own children, the copious amounts of clear, gloopy and bland Lemonade seemed a bad compromise to what I was used to. I […]

Find out More


15
Jul
2014

NPD Food Conference 2014.......How do you go about innovating?

by Claire Martinsen on Tue 15th Jul 2014 03:18

The first session at the NPD conference last week was led by Robert Kedzlie of NPD Direct who spoke all about the actual innovation process.  Robert gave a great overview to innovation, some insight into how top brands and top retailers innovate and some pointers about how to innovate on a lower budget. Here’s some […]

Find out More


30
Jan
2014

Snapshot of an entrepreneur via The Restaurant Man

by Claire Martinsen on Thu 30th Jan 2014 10:37

Did you see the new BBC2 programme last night – The Restaurant Man?  It was just brilliant.  If you haven’t seen it already, then watch it this week and watch last week’s on i-Player. The first programme followed Matt and Rich who set up 7Bone Burger Bar in Southampton. [In fact you HAVE to watch […]

Find out More


24
Jan
2013

Selling at Food Festivals.....what to sell?

by Claire Martinsen on Thu 24th Jan 2013 08:04

We do quite a few of the local food festivals and events – selling our Posh Pop of course! I get asked lots of times for advice on what to sell at Food  Festivals and events, so thought I would do a little blog piece with some thoughts. If you are thinking of  selling food […]

Find out More


04
Dec
2012

Websites are always work-in-progress

by Claire Martinsen on Tue 04th Dec 2012 02:00

I loved this Blogpost from Karen Skidmore about Website development.  SOOOO true what she says…..websites are never complete. My own website history is just as chequered! I launched in March 2009 at Feast East – the Food and Drink show organised by Tastes of Anglia.  Now the great thing about having to launch on a […]

Find out More


16
Nov
2012

Friday: Global Entrepreneurship Week.........My one BIG top tip

by Claire Martinsen on Fri 16th Nov 2012 16:27

‘Pass it on’ is the theme of this years Global Entrepreneurship Week – all about small business owners sharing tips and advice.  So I wanted to end the week by passing on my single biggest tip! Just get going! Yeap – that’s it….nothing more complicated than that.  On Wednesday I shared tips about what things […]

Find out More


15
Nov
2012

Thursday: Global Entrepreneurship Week....Top things to invest in as a startup

by Claire Martinsen on Thu 15th Nov 2012 09:30

  When you start up in business there are just SO many things to buy……..combined with lots of people wanting to sell to you.  From experience here’s my top 10 list of things to invest in when you are just starting out! Great Design/Logo When you start up, no one knows you from an adam. […]

Find out More


14
Nov
2012

Wednesday: Global Entrepeneurship Week....should you fly Solo or Tandem?

by Claire Martinsen on Wed 14th Nov 2012 02:29

When you start up a business you can set up on your own, or go into partnership with one or more others.  It’s a decision that I guess is very personal as well as being dependent on the circumstances that you find yourself in. I’ve flown solo since the start – albeit with an amazing […]

Find out More


13
Nov
2012

Tuesday: Global Entrepreneurship Week... the Breckland Orchard story

by Claire Martinsen on Tue 13th Nov 2012 15:10

I was asked a few weeks back if I could record a short interview as part of Global Entrepreneurship Week – and ta-dah here it is to take a peek at! I’m especially passionate about inspiring other women to have a go and start up a business……….I had a one and a three year old […]

Find out More


25
Oct
2012

You can't learn to swim by standing at the edge of the pool

by Claire Martinsen on Thu 25th Oct 2012 01:46

The Mini-Martinsens are learning to swim….so every Friday we troop off to the swimming pool where they have their half hour lesson.  It’s a great skill to have, and I am really happy that they are improving and learning to swim the various strokes properly. And to that end I think being an entrepreneur is […]

Find out More


23
Oct
2012

Ode to the wonderful Leanne Castle

by Claire Martinsen on Tue 23rd Oct 2012 00:03

Everyone setting up or running a small business needs help along the way.  I’ve been incredibly lucky and fortunate with the amount of helping hands I’ve had since starting Breckland Orchard. One of those was Leanne Castle of Menta, based in Suffolk.  Menta are a not-for-profit enterprise agency offering a mix of courses and one-to-one […]

Find out More


17
Oct
2012

Musings on Bank Lending.........

by Claire Martinsen on Wed 17th Oct 2012 02:58

I got a letter through from the bank on Friday asking if I’d like to borrow some money for the business……and assuring me that loans up to £25,000 could be approved over the phone without being referred upwards. I figured they must be desperate to lend! There’s so much debate  in the media about bank […]

Find out More


21
Aug
2012

Running a small business in a recession

by Claire Martinsen on Tue 21st Aug 2012 03:45

I was asked to talk at the  2012 Norfolk IoD Economic Conference a few weeks back.  I was there to give the viewpoint of a new business – what impact has the current economic climate had on Breckland Orchard? I set up Breckland Orchard in Spring 2009 – right in the midst of the economic […]

Find out More


08
May
2012

The Joy of Social Media..........

by Claire Martinsen on Tue 08th May 2012 02:05

There’s lots of chatter about Social Media, lots of scare stories in the press, but what detractors don’t realise is how fabulous it is for small business use.  I just adore it, and can’t imagine being able to run Breckland Orchard without it. Shona Chambers and I started chatting on Twitter just over a year […]

Find out More


30
Apr
2012

Starting up as a Food Entrepreneur does not equal get rich quick.............

by Claire Martinsen on Mon 30th Apr 2012 07:37

There was a brilliant article in the Independent over the weekend entitled ‘Gourmet Gamble: Could you make it as a Food Entrepreneur‘, written by Charlotte Philby.  It gave an honest insight into the world of being a start up food and drink entrepreneur.  Must-read for any would-be start up entrepreneur. With the recession, and many […]

Find out More


01
Mar
2012

Breckland Orchard is [nearly] Three!

by Claire Martinsen on Thu 01st Mar 2012 03:49

Friday is the start of Feast East – and that marks exactly three years since Breckland Orchard started!  I can hardly believe it was March 2009 that this whole adventure began! I do remember vividly booking Feast East in January 2009, not knowing if I would even have a product to take to the show.  […]

Find out More


25
Apr
2011

The view 25 months in.......

by Claire Martinsen on Mon 25th Apr 2011 09:27

I was in Norwich last week on a Training course, and met up with an old friend. ‘How long have you been going now?’ she asked.  And I realised its been 2 years and a month since I started……….25 months.  It seems to have gone past in a blink.  25 months ago, Breckland Orchard was […]

Find out More


05
Jan
2011

New Year........New Plan

by Claire Martinsen on Wed 05th Jan 2011 10:24

I’ve been talking about it, planning it, and had the diary for it for AGES, and now finally we are actually in 2011. For me, the New Year always heralds the start of a new plan.  It must have been all those years spent working in the world of big business, but the discipline of […]

Find out More


05
Jan
2010

Happy New Year!

by Claire Martinsen on Tue 05th Jan 2010 06:57

January already – Happy New Year Greetings!  It feels like a bit of a landmark – as I mentally change from thinking the Breckland Orchard was founded ‘this year’ to ‘last year’.  We started up in March 2009, so not yet a year old!  It’s been a real whirlwind of a year – establishing Breckland […]

Find out More