« Back to posts
Browsing archive 'april 2010':

23
Apr
2010

Breckland Orchard gets offered big sponsorship opportunity!

by Claire Martinsen on Fri 23rd Apr 2010 14:09

Yesterday I wrote about the feeling of being hunted via email, telephone and letter from people trying to ‘sell’ to me.  And today was no exception – one of them however was verging on the ridiculous and could only make me smile [with amazement].  Like any business I receive lots of letters/emails asking for sponsorship, […]

Find out More


22
Apr
2010

On why I'm feeling like a sitting duck and it's really getting my Goat!

by Claire Martinsen on Thu 22nd Apr 2010 08:32

I’ve had a stark lesson these past few weeks in the art of sales…..or rather the differing sales approaches that companies take!  As far as I am concerned there seem to be two schools of thought: Sales Approach 1 – Hunting This approach is all about locking onto your target with gusto……and boy have I […]

Find out More


15
Apr
2010

EDP Future 50: Where are the women?

by Claire Martinsen on Thu 15th Apr 2010 18:50

That was the question that was posed at a WEETU Event a few days ago.  The Future 50 is a project started by EEDA/EDP last year, with the aim of finding the next generation of entrepreneurs in Norfolk.  Last year’s list was very sparse in terms of women…..just 2 out of 50- myself and Kate […]

Find out More


08
Apr
2010

A job with Socks-appeal

by Claire Martinsen on Thu 08th Apr 2010 06:12

I’ve just come off the phone to the wonderfully named Jo Malone of the EDP, who wanted to interview me for their ‘1st Job’ feature.  She transported me back to the days when I was a fresh faced undergraduate at Strathclyde University in early 1992.  I was studying for a degree in Marketing, and applied […]

Find out More


01
Apr
2010

Food and Drink Expo 2010....Breckland Orchard hits the NEC

by Claire Martinsen on Thu 01st Apr 2010 19:32

Last week I spend 4 days at the NEC at the 2010 Food and Drink Expo.  It’s a bi-annual show and this year had been combined with 7 other shows to make a kind of mecca-show.  I had a stand in the Regional Food area, and was exhibiting with other producers from the Eastern Region […]

Find out More