Yesterday I wrote about the feeling of being hunted via email, telephone and letter from people trying to ‘sell’ to me.  And today was no exception – one of them however was verging on the ridiculous and could only make me smile [with amazement].  Like any business I receive lots of letters/emails asking for sponsorship, [...]

I’ve had a stark lesson these past few weeks in the art of sales…..or rather the differing sales approaches that companies take!  As far as I am concerned there seem to be two schools of thought: Sales Approach 1 – Hunting This approach is all about locking onto your target with gusto……and boy have I [...]

That was the question that was posed at a WEETU Event a few days ago.  The Future 50 is a project started by EEDA/EDP last year, with the aim of finding the next generation of entrepreneurs in Norfolk.  Last year’s list was very sparse in terms of women…..just 2 out of 50- myself and Kate [...]

I’ve just come off the phone to the wonderfully named Jo Malone of the EDP, who wanted to interview me for their ’1st Job’ feature.  She transported me back to the days when I was a fresh faced undergraduate at Strathclyde University in early 1992.  I was studying for a degree in Marketing, and applied [...]

Last week I spend 4 days at the NEC at the 2010 Food and Drink Expo.  It’s a bi-annual show and this year had been combined with 7 other shows to make a kind of mecca-show.  I had a stand in the Regional Food area, and was exhibiting with other producers from the Eastern Region [...]