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Browsing archive 'july 2011':

29
Jul
2011

How Posh is your Picnic?

by Claire Martinsen on Fri 29th Jul 2011 07:02

Summer marks official picnic season!   The brits probably love a picnic more than anyone………….Iknow I do!  I had a smile when the lastest White Stuff catalogue dropped through my door – they had come up with an article called ‘Are you picnics Posh or Tosh?’ written very tongue in cheek,  and very witty. Here’s their […]

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27
Jul
2011

The new Food Entrepreneurs

by Claire Martinsen on Wed 27th Jul 2011 07:12

Just been catching up with Radio 4’s Food Programme via Podcast.  Fabulous edition entitled New Food Entrepeneurs by Tim Heyward [first broadcast 27th June 2011] .  The programme was all about the surge of entrepreneurs starting food businesses having come from a corporate/professional background – all in all a really fascinating programme. One of Tim’s […]

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25
Jul
2011

Sam Walton - business philosopher extraordinaire

by Claire Martinsen on Mon 25th Jul 2011 07:25

I worked for Mars before starting Breckland Orchard – latterly as the Account Director for the Asda account.  Asda is part of Wal*Mart, and therefore share the same philosophy……and much of the Wal*Mart philosophy was shaped by its founder Sam Walton. Sam was an amazing retail entrepreneur, who started in retail in 1945, before starting […]

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22
Jul
2011

Breckland Orchard at the [warm-up] Olympics

by Claire Martinsen on Fri 22nd Jul 2011 07:04

Two weeks ago there was a ‘Test’ Eventing competition at Greenwich Park.  Greenwich Park is the venue for the Equestrian events at the 2012 Olympics.  With the course largely in place for that, the venue underwent a thorough testing with an actual event.  The setting is spectacular – eventing competitions usually take place in the […]

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21
Jul
2011

Weather gods....Its July, not November

by Claire Martinsen on Thu 21st Jul 2011 02:54

What has happened to the summer?  July is turning out to be a wash out………don’t the weather gods up there know its July and not November? The soft drink market really peaks over the summer……..so I track the weather forecast with interest.  In fact I am a bit of a weather bore. Here is what […]

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20
Jul
2011

Pick of the Crop from Harrogate

by Claire Martinsen on Wed 20th Jul 2011 06:42

I exhibited at Harrogate Speciality Food Show recently – see previous blog.  Thrilled to see that Breckland Orchard made the July edition of Fine Food Digest, as part of editors Mick Whitworth’s ‘pick of the crop’ from Harrogate. Breckland Orchard Sloe Lemonade was chosen and here’s what Mick had to say: ‘My pick of the […]

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18
Jul
2011

Sportsday - balancing a business and being a mum

by Claire Martinsen on Mon 18th Jul 2011 07:21

This week was sportsday at my son’s school.  He’s just in reception, so it wasn’t the Olympics……obstacle race, relay, balancing of a beanbag on the head etc….all things that require real focus and precision when you are five years old(!!)  He loved it, and his competitive streak was coming out [must have some of my […]

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08
Jul
2011

Ode to Pear and Elderflower

by Claire Martinsen on Fri 08th Jul 2011 09:07

I had such a lovely thing happen on Twitter a few days ago.  Merryn Walters – otherwise known as Rentaquill, had had a bottle of Pear and Elderflower whilst out in a lovely cafe in Norfolk.  She was inspired to pick up her ‘quill’ and pen a 140 word ode[Twitter style] to said Pear and […]

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07
Jul
2011

Reality isn't about high-heels and dresses!

by Claire Martinsen on Thu 07th Jul 2011 09:11

I often laugh about the perceptions and realities of my life.  When I meet other folk I am look smart – a dress, some heels…..I can scrub up OK if I try! But 95% of the time I look very different. Setting up a micro-food-enterprise is about blood, tears and hard work – getting up […]

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06
Jul
2011

Royal Norfolk Show 2011

by Claire Martinsen on Wed 06th Jul 2011 09:57

Last week was also the Royal Norfolk Show and having sprinted down from Harrogate, the very next day I was setting up my stand at the show! Phew – that was exhausting.  Breckland Orchard was in the Food Hall, dishing out masses of samples of ‘posh pop’ I wouldn’t miss the Royal Norfolk for anything…..its […]

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05
Jul
2011

Harrogate Speciality Food Show 2011

by Claire Martinsen on Tue 05th Jul 2011 10:44

Just back last week from Harrogate Speciality Food Show 2011…………two days at the Yorkshire Event Centre [part of the Great Yorkshire Showground].  My Mum [pictured above x] came with me and helped me to ‘man’ the stand. In terms of look and feel it’s a baby brother to the much larger Speciality Fine Food Fair […]

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04
Jul
2011

When there's no time!

by Claire Martinsen on Mon 04th Jul 2011 09:11

Seth Godin has written a great blog piece entitled ‘How do you know when it’s done’ all about doing things to better than your expections rather than to the point of perfection. It got me thinking about realities of running a micro-enterprise – lots to do, and not enough people to do them! It’s a […]

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03
Jul
2011

Dandelion and Burdock - the newest addition to the Breckland Orchard family!

by Claire Martinsen on Sun 03rd Jul 2011 10:11

Here’s the newest addition to the Breckland Orchard family – Dandelion and Burdock!  I’ve launched  it as a Special Edition, to trial the flavour. Dandelion and Burdock is a traditional British soft drink – and its history goes back to the 13th Century. Historically it was made from fermented Dandelion (Taraxacum officinale) and Burdock(Arctium lappa) […]

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