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Browsing archive 'february 2012':

29
Feb
2012

Lessons from Chiles Peach Orchard

by Claire Martinsen on Wed 29th Feb 2012 03:19

We visited lots of outlets on our bus at NAFDMA a few weeks back.  Organised with military precision [!] we were blessed to be able to see, taste and experience a selection of farm markets across Virginia. One of the outlets we visited was Chiles Peach Orchard, based in Crozet- a sleeper town about 15 […]

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27
Feb
2012

The difference between Farm Shops in the UK and the US

by Claire Martinsen on Mon 27th Feb 2012 09:38

As I wrote in a previous blogpost I was delighted to be part of the 2012 NAFDMA Conference in Williamsburg, Virginia.  A three day bus trip visiting outlets followed by a three day conference meant it was pretty ‘full-on’ – but a great chance to absorb so much information and learnings. So what are the […]

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22
Feb
2012

2012 NAFDMA Conference;Williamsburg, Virginia

by Claire Martinsen on Wed 22nd Feb 2012 03:06

Just back from the 2012 NAFDMA Conference [NAFDMA = North American Farmers Direct Marketing Association].  I was there on a study tour arranged by Taste of Anglia/via Landskills East.  As I wrote in  a previous blog, it was an unbelievable opportunity for a small business such as mine to see what the Farm Shop market […]

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20
Feb
2012

Best Website Win..........Conquering the Americans!

by Claire Martinsen on Mon 20th Feb 2012 12:14

I spent 6 days last week attending the NAFDMA Conference in Virginia.  NAFDMA  stands for North American Farmers Direct Marketing Association – its UK equivalent is FARMA.  I was there with a group of 19 others on a study trip from the UK, attending the conference and seeing how Farm Shops and retail are done […]

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16
Feb
2012

Getting your new product to the consumer...........

by Claire Martinsen on Thu 16th Feb 2012 03:06

If I am asked for my advice on how to start a food business then one of the first things I bang on about is to pour lots of thought into how you are going to get the product to the consumer right at the start! Yeap, that’s right before you’ve even designed a scrap […]

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14
Feb
2012

Trade Shows 2012

by Claire Martinsen on Tue 14th Feb 2012 03:24

We are going to be at the following Trade Shows in 2012! FEAST EAST – 2-4 March [Linton, Cambridge] IFE/FARM AND DELI SHOW – 25-27 March [NEC, Birmingham] SOURCE – 23/24 April [Westpoint, Exeter] CAFFE CULTURE – 16/17 May [Olympia, London] HARROGATE SPECIALITY – 24/25 June [Yorkshire Event Centre, Harrogate] SPECIALITY FOOD FAIR – 2-4 […]

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09
Feb
2012

FoodBev Awards 2012 - Winner Best Social Media Campaign

by Claire Martinsen on Thu 09th Feb 2012 04:09

Absolutely thrilled to be the winner of the FoodBev 2012 Best Social Media Campaign.   FoodBev provide a global insight into food and drink trends and innovation – they span from large to small companies and have a razor sharp insight into everything going on in the world of food and drink. The judges comments were: […]

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02
Feb
2012

Breckland Orchard's Top Marketing Tips for Under a Tenner

by Claire Martinsen on Thu 02nd Feb 2012 03:27

I started Breckland Orchard last year in the midst of the credit crunch, and perhaps that’s not thought by most folk to be the most austipicious time to start a business. For me I’ve loved the discipline of starting a business when times are tight……it forces you to think differently, to be creative and to […]

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