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Smoothie Day in Norfolk

by Claire Martinsen on Fri 17th Jun 2011 09:47

There is an established schools programme that runs across America called Lemonade Day.  It aims to get school children thinking about entreprenurial activities as well as putting something back to the community.  There’s  an overview of it on You Tube.

‘Lemonade Day, held each year in cities across America, is a fun, experiential learning program that teaches youth how to start, own and operate their own business using a lemonade stand as well as fundamental lessons about life, success and themselves’

Well Norfolk had its own mini-version of Lemonade Day last Friday when Smoothie Day came to Reepham High School. 160 Year 9’s spent a day devising their own brand of Smoothie!  They had to work on everthing from the recipe, costings, packaging, advertising, radio advert, healthy eating leaflet, nutitional breakdown, pricing etc – no mean task and the pressure was really on!

The day was masterminded by Mr Villarde, who teaches ICT at Reepham and Rob Whitwood of Inspired Change who ran the day with military efficiency!  There were 160 children to organise as well as 22 business mentors and advisors on the day.  The mentors and advisors were from all kinds of backgrounds – general business, health, nutirition, from City College, marketing and so on, so the children had access to some good experience to make their Smoothie proposition really work.  It actually worked two ways though – as these things often do …….and I think all of us mentors ended up coming away learning lots and being inspired ourselves.

Working in teams of 5, they had to present their Smoothie brand to a team of judges, from which seven heat winners were chosen.  These seven teams then had to present to the whole of the Year group back in the main hall towards the end of the day.  The final winners was a concept called ‘Bee Healthy’ which had a great honey twist to the smoothie as well as some innovative advertising and packaging. Breckland Orchard had sponsored the prize for the best overall team and I was delighted to present it to Team Bee Healthy! They were worthy winners although it was a close run thing.

I’ve been there and done that – packaging, recipes, advertising, branding etc of a drink………..and I know how much work it involves[!]  The quality of the output from the Reepham High School Year 9’s was just amazing – fantastic thinking, team work and creative flair. I’ve a feeling there might be some more innovative drink brands in Norfolk before too long!


Posted in: General Musings!


jill watkinson
Fri 17th Jun 2011 09:17
Great day last Friday - good blog and photos! Hope to see you at the next one! Best Regards Jill @biscuitjill

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