Best 99p Marketing investment EVER!
My best marketing investment ever in terms of Return on Investment [ROI]? There is only one answer!
My 99p Topps Tile which I used at Food shows to try out my new strapline of ‘Posh Pop’ before I committed more spend and resource to it. Armed with my trusty tile and a piece of chalk I scribbled away and saw how customer reacted to my idea! I really liked the tagline ‘Posh Pop’, but wasn’t sure how it would go down with everyone else.
But they loved it……..and the 99p investment led to me registering ‘Posh Pop’ as a Trademark with the Intellectual Property Office, and then to branding my bottles [and bottle tops] with the new strapline.
PS The Topps tile is now part of the Marketing toolkit here at at Breckland Orchard…here it is in another re-incarnation [a little battered around the edges, which I think is just part of its character!]