Speciality Fine Food Fair 2009.....
Just back from three manic, tiring, sociable, energising and hugely enjoyable days at Olympia at the 2009 Speciality Fine Food Fair [SFFF]. SFFF is a trade only event for all things to do with Speciality Food and Drink. It’s an annual destination for farm shops, cafes, delis, food halls and restaurants to find wonderful new food and drink products. A fabulous haven of enthusiastic producers, who produce their products with care, love and attention…..and who love nothing more than talking about and sampling the great things they produce. Its about as far away from a bland sterile supermarket environment as you can get. Passionate producers talking passionately about their products….great stuff indeed.
Breckland Orchard was on stand 207/e, just near the entrance…together with our fellow exhibitors from East Anglia. All exhibiting under the banner of ‘East East…nearer, fresher, better’. It was our first real trade show and I hadn’t known what to expect, so it was a bit nerve racking in the approach to SFFF, getting everything ready in terms of the stand etc. It all came together in the nick of time [no joking!] and my wonderful husband helped set up the stand on Saturday afternoon.
It was a brilliant few days, meeting a real cross-section of retailers and caterers. My mum and sister came down and helped with the stand, and we sampled our range of products. It was lovely to receive so many positive comments and to have people ‘discover’ us [we've only just flown the nest outside East Anglia]. Came away with lots of contacts to follow up, and my ears ringing with some great comments about the quality and appearance of the brand [very personally satisfying after all the hard work to get Breckland Orchard up and running this year!]
We had some three amazing ‘neighbours’ who really helped make the show too. Firstly Jules and Sharpie of Jules & Sharpie. I’ve always loved their products, and it was fab to meet them in person and share more than a few laughs. Jules thought I was joking when I said I cried when my last jar of Hot Pear Chutney ran out [what else could I do, its seriously wonderful stuff]. The picture shows Jules holding a jar of aforementioned delicacy! Tiff and Stef from Alder Carr were the dream neighbours with their constant supply of delicious fruit cream ice. Alder Carr won three stars for both their Tayberry and Damson varieties this year at the Great Taste Awards……….they do taste pretty amazing, but I think that my absolute favourites were Gooseberry & Elderflower and Christmas. Thanks girls for making the show so enjoyable. Lastly our neighbours Found!…the mushroom crew! Found! is a new brand of exciting vegetables in many different formats – I couldn’t possibly pay it justice here on this blog, but its going to be huge so keep your eyes peeled. Mark, Bob, Erika and the rest of the Found! crew were fabulous company too.
We had such a great time, we will definitely be back next year. Thank you so much to everyone for their help, enthusiasm, passion and kind comments – it was much appreciated.