Making Lemonade and then lessons from wise [and witty] Euan Semple
Ah well the life of an artisan soft drink maker is never boring that’s for sure! Yesterday was a big making day….some fabulous Lemonade in the morning and then on to making a batch of our newest flavour in the afternoon [more of that in another post]. I love making soft drinks – its hard work, but really rewarding seeing the finished bottles in their boxes at the end. Its why I started Breckland Orchard in the first place to have the pleasure of making soft drinks – with a little of my passion in every single bottle.
I came home at the end of the day feeling absolutely drained…you know one of those days where you want to sink into a sofa and do nothing. But yesterday was also the monthly meeting of West Suffolk WIRE, run by the wonderful Alex Parr. So I was barely home before setting off again for Ravenswood Hall in Bury St Edmunds for the meeting. WIRE stands for Women in Rural Enterprise, and West Suffolk Group is a really dynamic group.
The speaker yesterday was Euan Semple, ex-Director of Knowledge Management at the BBC. He now runs his own business, advising businesses on how to use the Web to best advantage in their business. Euan is also a seasoned blogger [he’s been blogging for 9 years], a verteran Twitterer [3 years] and was there on LinkedIn two days after it was launched. So yes, he walks the talk as well. He had travelled up from London to very bravely face a room full of women!
He was absolutely wonderful – spikey, full of knowledge, inspirational, opinionated, witty. I think everyone left the room determined to go back and review their on-line activity, motivated to go try something different oh yes and we laughed a lot too!
My favourite ‘euan-isms’ of the night
- For most businesses its the ‘social’ in social media thats the problem – its just not business
- Any business which thinks social media isn’t worth the investment should consider the ROI of people starring at computer screens all day which just gets in the way of talking to eachother
- Twitter is like walking into an office and have people recognise you and ask how you are [Euan’s wife’s opinion…and I think she hit it right on the nail]
- Is an annoying person on Twitter is a Twanker?
I rolled home having met some great folk and having heard a fab speaker. Funny how that combination can energise you no matter how tired you felt before!