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All set up at IFE 2017

by Claire Martinsen on Fri 17th Mar 2017 11:17

20170317_093609After a long time in the planning, IFE opens this sunday!  It’s a bi-annual show held at Excel, and is the largest food and drink show in the UK.  The show is HUGE….with over 1,300 exhibitors so as you can imagine its a squash and a squeeze getting everyone set up and ready to go.

20170317_101432Megan and I headed down early doors today, which meant we were one of the very first stands to be set up.  It’s strange arriving so early, when there’s just a sea of white shell-scheme walls and bare concrete between the walkways.

20170317_101414We drove down in the van, so had plenty of space and then got everything to the stand with a couple of runs with our flatbed trolley[which is an absolute god-send at all times].

20170317_100004Set up was very quick….we were definitely on a mission!  And everything is now safely on the stand [N3119] which will be our ‘home’ on Sunday-Wednesday.  And then just like a pop-up we’ll have to dismantle it all again…..but that’s another story, and one which I suspect won’t be so trouble free!

20170317_102205I’ll share some of the ‘after’ photos in a few days time…but that time the carpet will be laid, the other booths will be ‘occupied’ and everything will look sparkly new and beautiful [our stand also!]


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Posted in: Trade Exhibitions


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