TLA's and all that jazz.......
I was at an event last week and just ended up getting frustrated at the number of three letter abbreviations [TLA’s] that the speakers were using……to the point of utter distraction I have to say. In the end my mind was just trying to figure them out and the words were running over my head as a result…..time to get Dr Google out! Once I figured them out I could listen.
I REALLY hate it when people use too much technical jargon……when they assume that I know the intricacies of their industry, whereas all I really want to know is what the end result will look like. It happens an awful lot in the print industry – both printed materials and labels. I even wrote about it some time back in another blog post….so some things never change….
I can only really think of 3 abbreviations that are used in my world of soft drinks…..
- MOQ = minimum order quantity
- SKU = stock holding unit
- BBD = best before date
and I am proud to say that I would NEVER use these either internally or with anyone I was communicating with at Breckland Orchard. When they are used in communications to me then I do at least understand them, but I wouldn’t expect anyone else to understand them [why would they?].
So……..I think my learning from last week’s frustration is:
- Super-buckle my resolve never to use technical jargon
- Never assume that people understand your industry as well as you do
PS – Apologies for using the term TLA…..it was done in jest! But at least I explained what it meant, so hopefully you weren’t left scratching your head!