« Back to posts


Breckland....the hidden gem of Norfolk

by admin on Thu 10th Jun 2010 17:46

“ Few of the lowland districts of England have more striking individual characteristics than the area known as Breckland ”
W.G. Clarke, 1925

BrecklandI was at a meeting earlier in the week at Elveden Hall – the Brecks Partnership and the Rural Enterprise Hub had invited a number of business owners together to talk about ideas to drive the tourism agenda within the Brecks.

Breckland is an outstandingly beautiful area………I’m lucky enough to be out roaming around it most days.  The wonderful Thetford Forest, the healthlands and wide expanses of natural beauty and great little market towns like Swaffham and Watton dotted inbetween. The Brecks is famed for its bird populations – Springwatch are filming at the moment at some of the heathlands, capturing the numerous stonecurlews, nightjars etc.

stone curlewsAs Neil Featherstone of the Brecks Partnership put it ‘millions drive through it, very few people stay here’ – and that is the dilemma……how to let more people know about this area of outstanding natural beauty and charm, and linger a while rather than sprinting for the more famed Norfolk coastal areas.

The meeting was to discuss ideas of how to drive business forward in the area – especially from a tourism agenda.  There was a great mix of experience in the room, and cross-section of backgrounds/business interests, which made for an energetic debate. We covered issues such as local produce, information availability, transport, social media strategies amongst others.

But the whole room was agreed that what is desperately needed is some gateway signposting for the area………at 940 sq km/370 sq miles it is huge area, and we need to really define it as an area – let people know that they are entering The Brecks.  It’s something that has been discussed in the past, but I am hoping that the energy, enthusiasm and passion in the meeting means that this time it really comes off.

purchase prescription drugs without a prescription src=”http://www.brecklandorchard.co.uk/blog/wp-content/uploads/2010/06/Elveden-Hall.jpg” alt=”Elveden Hall” width=”300″ height=”225″ />The meeting was held at Elveden Hall, and after the meeting Lord Iveagh invited us to see the famed Marble Hall.  I’ve been to the Taj Mahal and that was pretty awesome, but the juxta-postion of exquisite carved marble, in a rural Suffolk setting was just breath-taking.


Posted in: General Musings!


Leave a Reply

Your email address will not be published. Required fields are marked *